If you are listening to the voice of your customer then you probably already know that they contribute a lot of ideas. How do you know when they have contributed a good one? Try defining what would constitute an exceptional idea in advance. Especially for incremental improvement ideas (small ideas).
If you can set the right criteria then you can get velocity behind the implementation of customer ideas. This contributes to your continuous improvement culture and sends a strong message to staff and members! One of our customers sets a monthly budget for member ideas at $500 then sets the following criteria: 1) Is it cheap? 2) Is it easy and fast to get done? 3) Does it help the member and the business? 4) Does it align with our brand? If there are 4 "yes" answers then the team is empowered to execute the idea without further permission.