Maybe you could upsell and cross-sell more products and services if your customers understood why they were important. If you are in a complex space, take the time to educate your customers and help them make better decisions.
State Farm just opened a coffee shop in Chicago where it sells not insurance. It uses the space to run insurance product workshops that educate customers on policies. Home Depot runs multiple DIY classes every week at each location. These classes foster knowledge, interest, and consumption.