What to look for in a customer experience platform

As a health club owner, you know that you should listen to your members’ feedback. It’s a simple, easy way to build great relationships. But how do you get that feedback from your members? As someone managing a health club, there are so many avenues to glean feedback: social media, online reviews, pen-and-paper suggestion boxes and even face-to-face meetings. How are you going to take the time to retrieve all the feedback, let alone sort through it and implement it?

One of the best ways to get client feedback is through a customer engagement software. This type of management software is a valuable resource to help you retrieve, record and sort through data. As you begin looking at customer management software, keep a few things in mind. You need a software that:

  1. Gives your customers a voice
    Membership satisfaction surveys and online polling offer your members a place to express their opinions, wants and needs. Giving them a place to put all this information down in a forum where they know you’ll be listening is very empowering — not only does it give the customer a voice, but it builds on the relationship between the business and the customer.

  2. Help you make connections to upcoming trends
    If your members are loving your new class schedule, you want to know that. If they want more weight lifting machines, you need to hear that. But if they’re unhappy with an aspect of your business, or are starting to look for something different in a fitness club, you need to know that too. With a customer experience platform, health club managers want to be able to identify trends as soon as possible so gym owners can stay ahead of the curve. Using a customer engagement software will help you spot those trends.

  3. Provides data you can’t find on your own
    How do you spot those trends? By using real data to see what your members want and who they are. Not only can you figure out who your client is, but you’ll also be able to learn about what they want and how you can provide that. And that leads to our final item…

  4. Shows you ways to improve
    So what good is data if you can’t use it? Once you gather data from a customer management software like MXM, you’ll be able to use that data to create real economic growth for your business, as well as improve every member’s visit to your health club.

Are you ready to find your customer management software? Check out MXM and contact us today for more information.