Snail Mail

What:

What is the dream letter a customer would write to your company? How about the dream review a customer would leave on a social media site? Write it yourself. Be specific about the things that knocked your socks off.

Why:

Think about what you would need to do to create a flood of those letters and reviews. If we know what we want our customers to say about us, we have a better idea of who we want to be and what we need to deliver.