MXM Institute Info

October 1-3 at the Hilton Chicago

Go. And bring as many staff as possible.
— Skip Johnson, Golds Gym of West Georgia

At the MXM Institute we will introduce you to the business practices that drive quick and continuous change to your internal CX culture and the member experience.

Adopting these practices may result in:

  • Reduced churn
  • Increased $ per member
  • Competitive differentiation
  • New levels of frontline effectiveness
  • Profitable growth and customer experience improvement
  • A more agile organization that learns and improves faster



The early bird special saves you $100! 1st person $550, 2nd person $500, Each additional $450

The institute provided a great perspective on the customer experience and why MXM is so valuable to our operations. The software is so robust but we know technology doesn’t just solve our problems. I loved the opportunity to hear how other clubs are tackling similar issues - internally with staff and externally with members to really move the needle and make improvements. We hope to only see more success in the future.
— Catherine Lindberg, Cooper Fitness Center
It was a great way to network with others in the industry and learn service excellence. I was totally engaged the whole time, and enjoyed every topic.
— Sarah Busa, ClubSport

Questions regarding registration? Email

Thank you sponsors!